Who I am
I have 10+ years of experience in design, with the last 6 years focused on digital products — from consumer apps and internal tools to brand systems and end-to-end UX.
I used to want to be a nurse. Then a movie director. At one point, a K-pop star. (Because I like helping people, telling stories, and — let’s be honest — being a little dramatic.)
But design? That’s the one that stuck. It’s what I’m best at — and it happens to let me do everything I care about: think, build, and communicate, all at once. I love using those skills on meaningful work. That’s why I joined Flashfood.
From Seoul → Toronto
I started my career in Korea as a graphic designer at a creative agency — where I learned how to tell stories, move fast, and make things look good and work well. Since moving to Toronto in 2017, I’ve designed for companies like Nanoleaf, Qriket, and Flashfood — across B2C products, B2B tools, and full marketplace ecosystems.
Right now: Flashfood
Right now, I lead product design at Flashfood — across the shopper experience and tools for grocery partners. Grocery partners post unsold items; shoppers buy them at up to 50% off. It’s simple — and everyone wins. Both products support Flashfood’s mission to feed families not landfills, and I’m proud to be part of it.
This is my zone.