Serena Kim

®

Work

About

Serena Kim

®

Work

About

Serena Kim

®

Work

(19-26)

Flashfood Shopper App

Reducing shopping friction to unlock long-term customer value

Modern building with a balcony against clear sky

Flashfood Partner App

Streamlining retail workflows to unlock marketplace supply growth

Couple shopping for gourds at an outdoor market.

Flashfood

Building and scaling design at a food recovery marketplace — from scattered apps to strategic influence

Product Design
Research & Insight
Design Leadership
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Chrisneeds

Designing the first men’s wellness platform in Korea, building trust in one of the most private markets.

Digital product strategy
E-commerce UX and UI design
Post-purchase engagement design
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SCOOL

Reimagining corporate learning for Korea’s financial sector, turning mandatory training into an experience employees choose to return to and share.

Digital product strategy
Mobile UX and UI design
Learning engagement systems
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SCOOL Check

A strategic extension of SCOOL; a self-assessment and competency evaluation platform that turned dry skill checks into a motivating benchmark for Korea’s financial sector.

Digital product strategy
Web UX and UI design
Data visualization design
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Serena Kim

®

Product Design lead

hello@serenakim.ca

© 2026

Serena Kim

®

Product Design lead

hello@serenakim.ca

© 2026

Serena Kim

®

Product Design lead

hello@serenakim.ca

© 2026

  • ✦

    She’s shipped big bets, cleaned up chaos, and made it look easy — even when it wasn’t.

    ✦

    She’s shipped big bets, cleaned up chaos, and made it look easy — even when it wasn’t.