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Flashfood Partner App
Streamlining retail workflows to unlock marketplace supply growth
Role
Lead Product Designer (managing a contractor UI Designer)
Timeline
2-day design sprint,
10-week design delivery
9+ months total project delivery including engineering and QA
Platform
Android
Rebuilt a retail-facing app that lacked strategic updates for years. Urgent partner requests drove feature accumulation without validation, creating an experience that slowed the exact behaviors the business needed to scale.
Leadership: Directed product strategy through user research and cross-functional collaboration. Hired and managed contractor UI designer for execution while maintaining design oversight. Made key architectural decisions including scanning technology selection and research tooling. Translated usability findings into product direction across dual-sided marketplace.
