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Flashfood

Building and scaling design at a food recovery marketplace — from scattered apps to strategic influence

Date:
2022 - Present
Role:
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Product Design
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Research & Insight
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Design Leadership
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People Development
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Strategy & Alignment
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Systems & Maturity

Approach

Design influence comes from proving value and building the right systems.

TL;DR
TL;DR
TL;DR

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Shopper app: Multi-year product freeze caused by technical fragility—rebuilt experience and component foundation that enabled continuous velocity

Shopper app: Multi-year product freeze caused by technical fragility—rebuilt experience and component foundation that enabled continuous velocity

Shopper app: Multi-year product freeze caused by technical fragility—rebuilt experience and component foundation that enabled continuous velocity

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Partner app: Labor cost as binding constraint—transformed reactive feature requests into evidence-based strategy through design sprints

Partner app: Labor cost as binding constraint—transformed reactive feature requests into evidence-based strategy through design sprints

Partner app: Labor cost as binding constraint—transformed reactive feature requests into evidence-based strategy through design sprints

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Strategy & research: 55% first-purchase conversion insight reshaped entire roadmap—established research practice that drove strategic priorities

Strategy & research: 55% first-purchase conversion insight reshaped entire roadmap—established research practice that drove strategic priorities

Strategy & research: 55% first-purchase conversion insight reshaped entire roadmap—established research practice that drove strategic priorities

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Design leadership: Scattered product and brand work at dual-sided marketplace—unified practice, built team, established strategic influence

Design leadership: Scattered product and brand work at dual-sided marketplace—unified practice, built team, established strategic influence

Design leadership: Scattered product and brand work at dual-sided marketplace—unified practice, built team, established strategic influence

Case Studies

Building design across Flashfood's entire product surface area:

Parents lifting child against a clear blue sky
Parents lifting child against a clear blue sky
Parents lifting child against a clear blue sky

Flashfood Shopper App

Reducing shopping friction to unlock long-term customer value

Unblocking a multi-year product freeze to rebuild the consumer experience — within a 6-week sprint under strict backend constraints.

Sell-through increased from 70% to 79%, sustained for a full year

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Silhouette of person looking at sunset from cave opening
Silhouette of person looking at sunset from cave opening
Silhouette of person looking at sunset from cave opening

Flashfood Partner App

Streamlining retail workflows to unlock marketplace supply growth

Years of unvalidated feature requests had created an app that slowed the behaviors the business needed to scale. Led the redesign that turned it around.

28% increase in posted inventory value, 25% more items posted

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More works
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Chrisneeds
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SCOOL
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SCOOL Check