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Flashfood Shopper App
Reducing shopping friction to unlock long-term customer value
Role
Lead Product Designer (managing 1 junior designer)
Timeline
6-week design sprint
6+ months total delivery
Platform
iOS & Android
Unblocked a multi-year product freeze caused by technical fragility. Rebuilt the consumer shopping experience and established design system foundations that became the infrastructure for all future product development—all within a 6-week design sprint under strict backend constraints.
Leadership: Set the strategic direction and vision. Developed and advocated for junior designer's growth in system thinking and presentation skills. Established cross-functional design review processes that continued post-launch.
