Enter Password
Hint: If you’ve read my resume, you already know 😉. Can’t spot it? Just email me at hello@serenakim.ca
SCOOL
Reimagining corporate learning for Korea’s financial sector, turning mandatory training into an experience employees choose to return to and share.
Date:
2020
Client:
ShinHan Finance Group
Role:
→
Digital product strategy
→
Mobile UX and UI design
→
Learning engagement systems
→
Cross-company adoption strategy
Approach
Turned corporate training from a checkbox into a habit employees wanted to keep.
→
→
→
→
✦
Shinhan “SCOOL” started as an internal training tool, but participation was driven mostly by compliance — employees completed modules because they had to, not because they wanted to. In 2020, we set out to change that. Our goal is to make learning feel as natural and rewarding as using a favorite app, while still meeting strict corporate requirements.
The redesign introduced clear navigation, bite-sized content flows, and visual patterns familiar from everyday consumer apps. The shift wasn’t just in the interface — we built engagement loops that rewarded progress, enabled peer recognition, and encouraged repeat visits.
The impact went beyond Shinhan Bank. The new SCOOL became a benchmark for mobile learning in Korea’s financial sector, inspiring adoption by other companies within the Shinhan Financial Group and influencing training strategies across the industry.
Results —
Expanded nationwide and adopted by multiple companies across the Shinhan Financial Group
Transformed participation from compliance-driven to voluntary, self-motivated learning
Set the new benchmark for mobile learning across Korea’s financial sector
