Serena Kim

®

Work

About

Serena Kim

®

Work

About

Serena Kim

®

I'm a product design
leader with range, taste,
and strong opinions —
always delivering
with impact ;)

I'm a product design
leader with range, taste,
and strong opinions —
always delivering
with impact ;)

I'm a product design
leader with range, taste,
and strong opinions —
always delivering
with impact ;)

Currently leading product design at Flashfood — across what shoppers see and what grocery partners use, all the way through.

Proud Korean, Toronto-based since 2017.
Proud Korean, Toronto-based since 2017.

Select works

(19-26)

Flashfood

Building and scaling design at a food recovery marketplace — from scattered apps to strategic influence

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Flashfood Shopper App

Reducing shopping friction to unlock long-term customer value

Modern building with a balcony against clear sky

Flashfood Partner App

Streamlining retail workflows to unlock marketplace supply growth

Couple shopping for gourds at an outdoor market.

Chrisneeds

Designing the first men’s wellness platform in Korea, building trust in one of the most private markets.

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SCOOL

Reimagining corporate learning for Korea’s financial sector, turning mandatory training into an experience employees choose to return to and share.

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SCOOL Check

A strategic extension of SCOOL; a self-assessment and competency evaluation platform that turned dry skill checks into a motivating benchmark for Korea’s financial sector.

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Serena Kim

®

Product Design lead

hello@serenakim.ca

© 2026

Serena Kim

®

Product Design lead

hello@serenakim.ca

© 2026

Serena Kim

®

Product Design lead

hello@serenakim.ca

© 2026

  • ✦

    She’s shipped big bets, cleaned up chaos, and made it look easy — even when it wasn’t.

    ✦

    She’s shipped big bets, cleaned up chaos, and made it look easy — even when it wasn’t.