I am a product design lead with range, taste, and strong opinions — always delivering with impact ;)

Currently leading product design at Flashfood — across what shoppers see and what grocery partners use, all the way through.

Proud Korean, Toronto-based since 2017.

Select works

(19-25)

Flashfood

Turning ambiguity into clarity — revamping shopper + partner apps and shaping design’s role.

Product Design

Research & Insight

Design Leadership

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Chrisneeds

Designing the first men’s wellness platform in Korea, building trust in one of the most private markets.

Digital product strategy

E-commerce UX and UI design

Post-purchase engagement design

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SCOOL

Reimagining corporate learning for Korea’s financial sector, turning mandatory training into an experience employees choose to return to and share.

Digital product strategy

Mobile UX and UI design

Learning engagement systems

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SCOOL Check

A strategic extension of SCOOL; a self-assessment and competency evaluation platform that turned dry skill checks into a motivating benchmark for Korea’s financial sector.

Digital product strategy

Web UX and UI design

Data visualization design

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