I design for problems that matter,
where the answer isn't obvious &
the impact is real.

I design for problems that matter,
where the answer isn't obvious &
the impact is real.

I design for problems that matter,
where the answer isn't obvious &
the impact is real.

Currently Product Design Lead at Flashfood — designing how people find, buy, and save on food before it hits the landfill. Previously founded a studio in Seoul. @Nanoleaf and @Qriket.

Proud Korean, Toronto-based since 2017.
Proud Korean, Toronto-based since 2017.

Select works

(19-26)

Flashfood Shopper App

Reducing shopping friction to unlock long-term customer value

Modern building with a balcony against clear sky

Flashfood Partner App

Rebuilding the tool grocery partners actually use to post inventory

Couple shopping for gourds at an outdoor market.

Flashfood

Building and scaling design at a food recovery marketplace — from scattered apps to strategic influence

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Chrisneeds

Designing the first men’s wellness platform in Korea, building trust in one of the most private markets.

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SCOOL

Reimagining corporate learning for Korea’s financial sector, turning mandatory training into an experience employees choose to return to and share.

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SCOOL Check

A strategic extension of SCOOL; a self-assessment and competency evaluation platform that turned dry skill checks into a motivating benchmark for Korea’s financial sector.

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