• Portfolios: always last on the list

    Finally in progress

    Still second to the day job ;)

Serena is a product design lead with range, taste, and strong opinions always delivering with impact ;)

Currently leading product design at Flashfood across what shoppers see and what grocery partners use, all the way through.

Proud Korean, Toronto-based since 2017.

  • She’s shipped big bets, cleaned up chaos, and made it look easy — even when it wasn’t.

    She’s shipped big bets, cleaned up chaos, and made it look easy — even when it wasn’t.